HOW TO MEASURE YOUR BUSINESS' ONLINE PERFORMANCE?

Working with a digital marketing firm will help the company achieve its goals in both bearish and bullish economic conditions. To help your company grow its digital footprint, a digital marketing firm can use a variety of resources, such as SEO, SEM, social media marketing, guest blogging, and others. 

In theory, a digital marketing strategy can attract new clients to your company, resulting in increased sales and revenues over time. Companies that work with digital marketing firms almost often run campaigns for many years in a row, indicating that a qualified firm will really add value to your business.

After you've decided on a digital marketing partner, you'll be able to create a personalized strategy that's tailored to your company's needs, constraints, and long-term goals. Your digital presence can be improved in a variety of ways with an omnichannel marketing strategy, which will finally show in your company's bottom line.

While knowing the end goal of hiring a digital marketing company—increased revenue—is easy, realizing how the business is doing along the way can be much more difficult. Fortunately, paying attention to a variety of key performance indicators (KPI) can make it easier for you and your marketing partner to track your progress over time and make necessary changes.

1- Organic Traffic in Total: The word "organic" is sometimes used interchangeably with "unpaid" in the digital marketing industry. By extension, organic traffic refers to all visitors who arrived at your site from a search engine or other network for which you did not pay for advertising. While all forms of traffic, organic and paid, are desirable, an increase in organic traffic is typically a sign that your site is progressing in a positive, long-term direction.

If you no longer need to pay for advertising to drive traffic to your site, it means your digital presence has grown and your long-term marketing efforts are finally paying off. When organic traffic grows, the money you spent on paid traffic can be redirected to help another aspect of your campaign.

2- Average Time Spent on Page: Everyone likes to claim they don’t judge a book by its cover, but we also know for a fact this is far from the truth. In reality, most people can determine if a webpage is worth exploring further within five seconds of clicking on it.

People begin to spend more time on a specific website, implying that you can captivate an audience and provide them with the knowledge that is actually important. Although other factors must be weighed, such as the total amount of content on the website, sites with longer average visits are generally considered more valuable.

3- Bounce rate:  The number of people who leave a website after only visiting one page is referred to as the "bounce rate." Again, the proper context is required to fully comprehend this metric, but in general, a higher bounce rate indicates that your website is underperforming or, at the very least, missing some potential opportunities.

A visitor will “bounce” from your page in the best-case scenario because you were able to immediately answer their question. But what other inquiries might this response elicit? For example, once you know how much a widget costs, you'll probably want to know where you can get one.

4- Returning Visitors (Percentage and Total): Few things are more flattering than someone choosing to visit your site and then returning to it in the future. Returning clients are the ones who believe your website contains useful knowledge and, inevitably, are the ones who are most likely to take action in the future. Increasing the percent and a total number of returning visitors to your website indicates that your campaign is succeeding.

Digital Marketing company helps your businesses grow even in adverse economic conditions. So, if you’re looking for expert digital marketing services, get in touch with Webpulse Solution (P) Ltd. Webpulse is one of the best Digital Marketing & Website Designing Company in Delhi. Contact our experts & grow your business like never before.