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Google and Apple are the two biggest players in the market. For mobile app development, a deep study of market and users’ behaviour is required. Different users have different views about both of these giants. In this article, we will discuss some important points that you should analyse by yourself before choosing a mobile app development platform.
You can also take the help of a website or app development companies. We are one of the leading app development companies. We always look at the crucial factors before developing an app.
Market Share
We know that different users have different views regarding the type of operating system. Some of the users like Android OS whereas some like iOS. To understand the users’ behaviour for different operating systems, we first have to analyse the market share of operating systems. There is no doubt that Apple and Google are the two most popular giants in the market. iOS is the operating system launched by Apple whereas Android is launched by Google. Both of these giants have different market share but together they occupy approximately 98% of the market share. According to a report, the total share of Android OS was 85.1% in 2018 which was increased to 86.1% in 2019. Talking about iOS, it has a total share of 14.9% in 2018 and 13.9% in 2019. This shows that if we compare both of these operating systems, Android has more users than that of iOS.
If we analyse the geographical data, Android has more users in developing countries like Asia. on the other hand, iOS has more users in developed nations like the US, Australia, etc. So, if you are going to develop a mobile app, first you should consider the geographic location, then the market share.
Demographics
As we have read that Android has a larger market share than that of iOS. On the other hand, iOS users have high sources of income than Android users.
That is why some of the apps which are free on Google Play Store are paid on Apps store. Demographics is one of the important things that you should consider before selecting a platform to develop a mobile app.
Consumer Spend
As we know that most of the iOS users are from developed nations. Also, they have high sources of income. Therefore, they can spend in-app purchases more easily than Android users. Looking at the app revenue statistics, a report published by the Sensor Tower in 2017 revealed that App Store has generated approximately double revenue as compared to the Google Play Store. In 2018, the App Store generated approximately $84 million and Android generated $51 million. In 2019, the App Store generated 64% more revenue than the Google Play Store. Target the platform for your mobile app development after analysing these factors.
If you are targeting high revenue, you should select iOS as your app platform. But if you are tight on your budget, you can go with an Android operating system. For this, you can search for the best app development company.
App Downloads
Users’ behaviour can also be traced by viewing the app download statistics. According to a report published in the year 2018, Google Play Store had more than 3.6 million apps. Whereas, the data was only 2.2 million on the App Store. It shows that there are more app downloads on Google Play Store as compared to that of the App Store.
Before developing an app for mobile phone, app download statistics is also an important point you should take care of.
Conclusion
In the battle of Android vs iOS app development, we have learned that users’ behaviour plays a significant role for developers to choose the platform for the development of the app. Users’ behaviour can be analysed by studying the factors discussed in this article.
About Webpulse Solution Pvt Ltd
Webpulse Solution Pvt Ltd is one of the leading App Development Companies in Delhi. We develop websites and apps for users. If you are confused about your apps’ platform, you can get a consultation from our experts.
